Pepsi Digital Exec: Google 'Messed Up' With Google+, Instagram Is 'Phenomenal':
Was Instagram worth $1 billion? Will Google+ ever compete or beat Facebook?
Shiv Singh, global head of digital for PepsiCo Beverages and author of Social Media Marketing for Dummies, shared his thoughts on those trendy questions and more during his recent visit to Mashable to unveil Pepsi’s new celebrity-infused “Live for Now” global ad campaign and “Pulse” digital dashboard.
In a 10-minute interview with Mashable‘s editor-in-chief Lance Ulanoff, Singh commented about the launch ofGoogle+, Facebook’s acquisition of Instagram, avoiding digital marketing mistakes, establishing a brand voice and creating a Twitter list for “regular people.”
Tips, tricks, ticks, and other stuff involving the creative process, technology, social media, and whatever else seems to fit in!
Saturday, May 12, 2012
An interesting conversation about social media
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